Ever-evolving consumer preferences impact how brands and marketers promote and sell products. This new research from 4,000 US consumers shows trends and triggers that will impact e-commerce in 2019 and beyond.

Many of us waited too long to adapt to millennial preferences. Read the research and prepare now.

Download your ‘Turning Browsers into Buyers’ guide to discover:

• How the next generations prefer to browse and buy 
• Why offline product research is just as important as online 
• What e-commerce teams need to plan for to prepare for the new buyers — Generation Alpha and Z

Did you know? The report shows 55% of consumers research products while in a physical store, but the younger generations are 20% more likely to do so. 

Read the full report to see what will turn your browsers into buyers.