Consortio Fashion Group Creates Compelling Product Information With PIM

Consortio Fashion Group, with well-known brands like Halens, Cellbes and Bubbleroom, has long been one of the leading mail order companies in Sweden and Northern Europe.

In 2008 the company began the journey from being a traditional mail order company into becoming a modern e-commerce retailer operating 31 sites in 10 markets across Europe.

With inRiver PIM, Consortio Fashion Group gained a fast, controlled and collaborative process for product information and multi-channel management. Consortio streamlined product information in all sales and marketing channels for optimal efficiency.

”We now have an efficient and controlled process where we can handle vast amounts of product information, both for our catalogs and our e-commerce.” says Lars Einarsson Mansén, Marketing Operations Manager, Consortio Fashion Group.

Consortio Fashion Group’s brand Halens won Internetworld’s Best Swedish E-commerce Site in 2010 and in 2011. Halens has also been repeatedly nominated among the Top 100 e-commerce sites.

Read the full case study here.