Coop Sverige AB Drives Customer Experience With PIM

Already omnichannel, Coop wanted to provide their members and customers with a seamless shopping experience to optimize customer experience (CX) across all channels.

To provide the best possible experience for their customers connecting with them via mobile apps, websites, email, in-store member portals, and mailed communications, Coop need to ensure they provided consistent and accurate information to their members. They used inRiver PIM to help create a faster and proactive dialogue with customers.

”We have over 1000 offers available at any point in time that we personalize for our members. To be able to do this, we of course need a PIM. We also want to display product images and information in a consistent manner in all channels - from self-service checkouts and member portals in the stores to our website and our app - which is something we can do now with inRiver PIM.” says Jonas Taube, Advertising Manager, Coop Sverige AB.

Read the full case study here.