CORAM SELECTS INRIVER PIM FOR SINGLE SOURCE OF PRODUCT TRUTH
Coram International is a manufacturer and major player in the sanitation products sector, and owner of brands like Tiger, Sealskin, Geesa, Coram Showers and Impey. The distinctiveness of Coram’s products and services is driven by Coram’s own designs, production, and innovative solutions. With a number of factories around the world, Coram now has a range of about 40,000 products.
"PIM became the solution for us - the one place where the ”single source of truth” can be found. One location for consistent and uniform product information for the entire organization. Although we still are at the beginning of the whole content enrichment, we have immediately noticed the great benefits of PIM. Especially the speed at which we can deliver content (images and product information) has greatly improved.” says Rob de Laat, Product Data Manager, Tiger/Sealskin.
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