"Nearly a quarter (22%) of consumers say the products purchased online rarely meet expectations."

What turns today's browsers into buyers? Every retailer and manufacturer wants to know. 

Buying behaviors have changed, but what can e-commerce teams do to impact buying decisions and increase conversions online and off?

Download your complimentary copy of this e-book to find out: 

• What are the biggest drivers when researching online? Is it always price?
• What platform or channel do each generation prefer? 
• What impact does context and product information have on purchase decisions?

It all matters when you are trying to turn browsers into buyers.